Source: https://pacifictradeinvest.com/stories/focus/pti-new-zealand-more-fijian-pineapples-to-new-zealand/
Pacific Trade Invest New Zealand is working with Samoa IBC to explore the potential to develop a commercial-scale fresh pineapple export industry in Fiji.
The evidence-based study will not only inform the supply and demand of fresh pineapples for the New Zealand supermarket trade but will also inform the agriculture sector in Fiji to accommodate what could well be a very lucrative export for Fiji in the coming years.
The study is currently underway with researchers on the ground in Fiji who are assessing Fiji’s current pineapple farming capacity and export supply chain; and identifying opportunities for large-scale farming operations. Their report is intended to conclude with the outline of a five-year plan to enhance Fiji’s competitiveness and trade with New Zealand.
Pineapple farming in Fiji
Pineapple farms thrive in warm, humid climatic conditions in good fertile, well-drained soil. In colder countries, pineapples are grown in temperature-controlled environment such as greenhouses. The fruit has a unique flavour profile. With its distinctive spike-like leaves and distinct colouring depending on the country pineapples offer a wealth of nutritional benefits. The fruit is rich in vitamin C and a source of vitamin A, dietary fibre and essential minerals like potassium and manganese. Further adding to their value is the presence of bromelain, an enzyme with potential health benefits such as improved digestion and inflammation reduction. With many known cultivars, the Smooth Cayenne and Ripley Queen are distinct to Fiji. Both varieties are grown throughout the year.
In Fiji, pineapple is mostly grown in parts of the Northern Division in particular Seaqaqa, the Western Division mostly in Ba and parts of Ra and Nadroga, and in the Central Division in Tailevu. Pineapple farms are mainly individually owned. There are over 200 pineapple farmers in Fiji, mostly small-holder farmers run by individuals and family units who derive a steady income from pineapple farming.
The vast majority of fresh pineapple farmed is sold in the local markets making it readily available to local customers.
Fiji’s pineapple exports to New Zealand rose sharply in 2023, reaching 12.8 tonnes. However, this accounted for only 0.1% of the New Zealand market share by volume, as the market price for Fijian pineapples is roughly double that of larger competitors from the Philippines and Ecuador. Preliminary data also indicate that Fiji’s pineapple exports in 2024 were significantly lower than in 2023.
Adopting a deep-dive response to this challenge, the study begins with assessing Fiji’s current pineapple farming capacity for both the domestic and export markets, focusing on fresh, whole pineapples for New Zealand’s supermarket trade. This includes a comprehensive value-chain analysis of Fiji’s pineapple industry, extending to the New Zealand consumer.
As with most projects of this nature, the methodology requires research, stakeholder engagement, field visits, market demand insights and competitive analysis, financial and cost-benefit analysis, risk assessment, socio-economic impact analysis, and sustainability considerations, all of which will inform a final report for consideration by the stakeholders.
PTI NZ’s Business Development Support, Shahban Ali Hassan, who is managing this project, commented on progress so far: “This is a pivotally important initiative, in that results from this study could well lead to a revitalised, sustainable and – more importantly – sustaining primary industry, which will further link the economies of both Fiji and New Zealand in the Pacific sphere. I’m especially looking forward to the feedback from the field research being done right now.”
As part of the study, an online survey of New Zealand consumer attitudes and habits surrounding the buying of fresh pineapples and processed pineapple products has been launched. The survey can be accessed here:
Fiji Pineapple Survey for New Zealand Consumers
The survey takes just three minutes to complete and is open to all New Zealand residents. PTI NZ is helping spread the word by promoting the survey through its various social media channels.